Marketing System and Efficiency of Egg in Selected Areas of Mymensingh District in  Bangladesh

Ami, U. S.; Happy, F. A; Arefin, M. S.; Islam, M. A.; Hasan, M. M.; Hossain, G. M. A.; Bir, M. S. H.

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Marketing System and Efficiency of Egg in Selected Areas of Mymensingh District in Bangladesh

Ami, U. S.; Happy, F. A; Arefin, M. S.; Islam, M. A.; Hasan, M. M.; Hossain, G. M. A.; Bir, M. S. H.

URI: http://220.247.167.101:8080/xmlui/handle/123456789/95

Date: 2020-06-02

Abstract:

The poultry sector continues to grow and industrialize in many parts of the world. The study was undertaken to analyze the marketing system of commer cially produced eggs, estimate cost and margin of egg traders in some selected areas of Mymensingh district in Bangladesh in 2018. Sixty (60) respondents were selected as total sample size where 19 were layer farm owner and 48 were egg traders. Two Upazila of Mymensingh district (Mymensingh Sadar and Trishal) were selected based on the production concentration and marketing. Two villages from each Upazila were selected for survey and data were collect ed from the traders for the study. Five different channels were identified accord ing to present egg marketing system. The average gross return of bepari, whole saler and retailer for 100 eggs are found Tk. 26.67, Tk. 31.82 and Tk. 37.14, respectively. The average cost of bepari, wholesaler and retailer for 100 eggs were found Tk.11.41, Tk.13.54 and Tk.15.78, respectively. The net margin of 100 eggs were calculated and found Tk.15.26, Tk. 18.28 and Tk. 21.37 respec tively for bepari, wholesaler and retailer. The producer share was higher i.e. 86.56% and price spread was lower (Tk. 85.84) in channel IV. In case of effi ciency channel IV was more efficient than other channels. Results suggested that, development of this enterprise is helpful in employment generation and poverty alleviation. The outcomes of this study may contribute to accurate and reliable data and other necessary information from the field level and future egg marketing system of various regions in Bangladesh.

Description:

About 85% of the people’s livelihood depends on agriculture based profession in Bangladesh (Omar et al., 2013). Of the total agriculture, people depends on livestock and take a profession for earning activities as it gives quick return. Livestock is an important sub-sector of Bangladesh’s agri culture, of which the contribution of poultry sector has an important avenue and reduces the malnutrition of the people of our country (Da Silva and Rankin, 2014). It is found that, poultry meat alone contributes 37% of the total meat produc tion in Bangladesh (Hamid et al., 2017). Eggs are not only a delicious food item but also a source of protein and nutrients which are frequently served as the main dish in the meal (DLS, 2009). In Bangladesh consumption of meats and eggs are 20 gm per human per day and 30 per human per day respectively (FAO, 2013; Mostafa and Rob, 2014). Poultry farming on commercial and scientific line was started at 1970 in Bangladesh. In total about 77880 as registered pri vate poultry farms established in Bangladesh and operate their business (DLS, 2014). Asia is the largest egg-producing region, with more than 60% of global output (Kabir, 2013). Global production of eggs reaches 73 million tons and global production of poultry meat is close to 100 million tons (GLEAM 2, 2016). Backyard systems contribute to 8% of Ami et al., 2020 J. Agric. Food Environ. 1(2): 9-15, 2020 10 global eggs production and 2% of global poultry meat pro duction. Poultry industry is the most vital for its contributions to national economy also in the spheres of generating employ ment more than six million people (Hamid et al., 2017), creating additional income and improving the nutritional level of this country and egg is one of the main products of poultry farming (Omar et al., 2013). About 23.5 million poultry eggs are produced per day in Bangladesh (Hamid et al., 2017). Layer farming in commercial level is not only a good source of employment, income, and food but also act as a strong socio-cultural linkage in a country like Bangladesh. The demand for the egg is increasing rapidly with the in creasing of the population. To meet up the demand efficient ly, egg marketing system is necessary. But it is difficult to run a fruitful business without the proper and organized marketing system. Thus marketing is an important factor for egg as a commercial product. The current production of milk and meat are quite inadequate to meet the current requirement, and the deficits are estimat ed to be 57% and 33% respectively (SFYP, 2015). Bangladesh weather is very much friendly for poultry farm ing. The farms annually produce 570 million tons of meat and 7.34 billion eggs. Egg consider as an important source of animal protein, minerals and vitamins all over the world and Bangladesh also. Egg contributes a major share of animal proteins. Bangladesh is a densely populated country. The people are on acute shortage of animal protein. Remarkable growth in the poultry industry in Bangladesh in the recent years has already contributed significantly in reducing this acute shortage in protein supply. Poultry is an income bright enterprise and provides more or less a regular flow of income throughout the year. But de spite of all these benefits from poultry farming, it is consid ered as risky enterprise. The reason, being rise in cost of production and inputs resulting in high cost of egg produc tion, low price of eggs due to inefficient marketing system, high mortality of birds and lack of adequate knowledge and ability on the part of the farm owners to make egg produc tion an economically viable business proposition. On the other hand availability of adequate resources and its proper utilization is necessary and needs an economic assessment of egg production and its marketing system, so that the poultry farm owners can realize optimum profit from this enterprise. Keeping in view the above facts, the present study of market ing system and marketing efficiency of egg aspects of poul try farming, assumes greater significance because substantial efforts are being put in to diversify its agriculture towards the allied agricultural enterprise.

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